Premium Japanese Ceremonial grade Hand-harvested in Uji, Japan

Flinch Matcha

Perfect for:
 a lot of stuffs

Ceremonial grade matcha

Cafe grade matcha – COMING SOON

Thanks to caffeine and L-theanine, matcha can improve memory, attention, and alertness while promoting calm and focus.

Matcha delivers a moderate caffeine boost (roughly 35mg per half teaspoon), enough to enhance alertness, improve reaction times, and sharpen memory
A woman sits in a dimly lit room by a large window, silhouetted against the bright outdoor light. She is pensively looking down at an open book while holding a small cup of matcha, creating a quiet, relaxing atmosphere for a mindful break.

Matcha can help boost metabolism and fat burning, especially when combined with exercise

The catechin EGCG (epigallocatechin gallate) helps your body break down fat more efficiently, especially during exercise
Woman wearing a rust-colored sports bra and green shorts sitting in front of a mirror holding a red flower in front of her face, revealing a hand tattoo.

Matcha has the combination of theanine and arginine may help ease psychological stress.

In one study, adults who drank matcha daily for 15 days showed significantly reduced anxiety levels.
A woman with curly brown hair and glasses shares a relaxing moment indoors, smiling as she holds an open "Careers and Schools Fair" publication. The soft, natural light and nearby books create a cozy atmosphere, perfect for a mindful break with a cup of matcha.

Our matcha isn’t just trendy, it’s packed with health perks.

Traditional cultivation and processing

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Shade-growing

Uji perfected the Ōishita Saibai method of shade-growing, where tea plants are covered for several weeks before harvest. This process increases the chlorophyll and L-theanine content while suppressing the bitterness of the leaves.
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Hand-picking

Much of Uji's terrain is hilly, preventing the use of large harvesting machines. This requires farmers to hand-pick only the youngest and most tender leaves, ensuring a superior quality for ceremonial-grade matcha.
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Artisanal techniques

Uji tea artisans possess refined, hands-on expertise, passed down through generations. They master skills like knowing the precise moment to harvest and how to blend teas to achieve a perfect balance of flavor and aroma.
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Stone-grinding

After harvest, the tea leaves (known as tencha) are slowly ground into a fine powder using traditional granite millstones. This prevents heat build-up and preserves the delicate flavors and aroma.
Close-up of frothy, vibrant green matcha tea in a bowl with a traditional bamboo whisk (chasen) resting on the surface.

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About Flinch Matcha CO

Celebrate the subtle “shift a flinch” from overstimulate to mindful clarity.

More than a beverage, Flinch’s matcha is our medium for balance and focus in a fast-paced world. We source premium ceremonial-grade matcha exclusively from Uji, Japan—the historic heart of tea cultivation.

Our operation is based in Melbourne and rooted in conscious living, we craft matcha moments for modern life—rituals that replace burnout with clarity. Whether it’s your morning boost or midday reset, Flinch helps you rise gently.